Music streaming is a subject that attracts heated debates amongst artists and music consumers. Is music streaming right for artists? This is one of the most significant controversies amongst music fans. To demystify some critical aspects of music streaming, here is what music artists stand to gain from streaming services.
Easy Access to Music Fans
It is a known fact that most music fans stream music. To a music artist, it is imperative to accept the fact that music streaming is here to stay. Thus, music artists should be keen to tap into the potential offered by music streaming as far as growing their fan base is concerned.
A Solution to Pirating
Pirating, for a long time, has been a real threat to the existence of the music industry. Streaming, in part, appeals to the tastes of any music fan who wants to enjoy music without spending a lot. In the case of piracy, the artist gets nothing in return for their creativity. Streaming service providers, however, can generate some income which is in turn shared with the artist or rights holder.
The advent of music streaming has revolutionised the music industry in many ways. Major labels, for instance, are no longer the sole gatekeepers of music distribution. Also, streaming services have made it a lot easier for music artists to distribute their music.
Music streaming has made it possible for music producers to access information on music consumption. When artists and key stakeholders get information about how people interact with their music, they find it a lot easy to analyse their work. This makes it easy for them to make informed decisions around the production and distribution of their work.
Music streaming has made a significant contribution to the music industry. Initially seen as a possible threat to music, streaming has since proven to offer incredible benefits to both artists and music fans.